Website Design Refresh

A design overhaul which provided a streamlined and empowering booking system that accomodated the user and their scheduling needs.


Aroma Zen


A design overhaul which provided a streamlined and empowering booking system that accommodated the user and their scheduling needs.

The Problem

Aroma Zen’s previous website provided a rigid service that lacked detailed information which resulted in reduced user confidence and conversion. We were tasked to provide an updated user flow with a brand redesign that would not only encourage the user but also bring them closer to the brand, culture and people behind Aroma Zen.

The Strategy

To accomodate for user needs and pain points, we provided detailed bio sections for each therapist as their was a desire from users to learn more about who was behind the service. We then updated the booking system so customers could directly book from each therapist page, which inherently reduced barriers to entry and increased conversion rates.

A Vibrant Redesign

Aroma Zen’s previous design was minimal and clean so it lacked the vibrancy of it’s product, culture and staff. Drawing inspiration from and Australian artist, we created a bespoke design full of warmth and flora to accentuate the peace, balance and harmony of Aroma Zen. Every component was redesigned and reimagined to live within the new website and its updated services. With this we created a brand book so Aroma Zen had guidance with any further changes in the future.

“We have used Todd and Alex in many different capacities over a period of more than 2 years now. They are innovative, honest, hard working, and have a ‘can do’ attitude that makes working with them an absolute pleasure. This has been highlighted over the past months of the Coronavirus Pandemic. Going into an unpredictable retail climate they were quick to adapt, and have achieved outstanding results with an excellent return on ad spend. They are also very generous with their knowledge, and are quick to step in and help in areas of our business that they are not responsible for. We cannot recommend highly enough.”

Tamara Ryan

Director / Co-founder,
Sassind Melbourne (Fashion E-commerce)

Combining Facebook’s creative options with highly detailed audience targeting and re-targeting is my passion, getting our clients great ROI is my specialty.


Co-Founder, Fletch Digital